Coalesce Creative | Web Design Progressive Marketing Agile Technology

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Bridesmaids + [yellow tail]

Promotional strategy coupled with Facebook and mobile development for a cross-promotional retail campaign.

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Partnered-brands marketing means two of everything. Two user sets, two marketing objectives, and double the expectations. Yellow Tail wines and Bridesmaids (the movie) was an obvious fit for cross-promotion. A analogous demographic was the catalyst but the challenge was to offer both brands tangible value in a feasible promotional model. Coalesce developed an incentivized Facebook promotion to not only achieve product exposure but engage customers by establishing a "chance-to-win" contest structure framed by product media (i.e. video, web-links). A custom 'like-gate' instantly provided momentum on Facebook while a mobile-enabled presence offered access via QR based micro-ads distributed with Yellow Tail products nation-wide.

Rodale Inc.

Marketing strategy, social networking and interactive design for an international women's publication.

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The journalism industry is weathering sea-change and lifestyle periodicals are no exception. Rodale Publishing solicited Coalesce to assist in their aggressive approach to new-media by developing a social-outreach framework for varied marketing and promotional programs. Coalesce defined a centralized and cohesive social strategy by establishing the individual brand websites (i.e. WomensHealthMag.com) as primary content cores creating a gravitational pull for secondary sources including full-featured Facebook applications. This structure established the mission statement for their long-term social media strategy: "Attract and deliver (viewers) via secondary networks to the primary network - guaranteeing uniques".

Killer Elite

Development of a tailored "Fan Hub" aggregating social interaction for a summertime Hollywood blockbuster.

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What do you get when you combine De Niro, Owen, Statham and the vague hint of a storyline? What else but the mega-blockbuster cinematic masterpiece that is "Killer Elite". In the months leading into a summer opening Coalesce crafted the Killer Elite Fan Hub: a social + media aggregator intended to engage excited fans and spur hype for the initial theatrical release. From weekly media updates to interactive Twitter conversations, the Facebook Fan Hub has been a key factor in persuading a fickle audience that Killer Elite is a "must see".

Big Ten - Live Big

Strategic development of a Facebook awareness campaign reaching targeted demographics.

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The Big Ten Network's outreach campaign "Live Big" presents a unique opportunity for the conference to engage their audience. As the fall football season provides peak exposure for the nations collegiate athletics - Live Big aims to leverage this awareness and tell their story. Live Big is about passion and action - awarding scholarship incentives to students striving to improve their communities through social stewardship. Identifying and profiling the intended demographic, Coalesce crafted a target-and-capture Facebook application providing information, news, deep-linking and social sharing tools all of which are successfully catalyzing conversations about community involvement, volunteering and the overall Big Ten Live Big campaign.

Flip Video

Social media management and online application development for the FLIP Video Greeting Card campaign.

The holiday season is a busy time for consumer electronic companies. In the world of handheld photography it is especially important to stand out from the digital crowd saturated by smart-phones and cheap point-and-shoots. One of the best methods in showcasing the power of the product is by allowing current owners to share their unique personal productions. By creating a social-network based greeting card application, we encouraged FLIP camera owners to send holiday greetings to friends and family via the Facebook network. This execution not only offered a value-added asset for FLIP handheld devices but also spawned a viral marketing narrative with brand and product exposure delivered by the actual product users.

Loehmann's

Facebook strategy and digital management for a New York based fashion chain.

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A legend in affordable women's retail, Loehmann's Department Stores needed a strategy to engage their cognizant demographic. Coalesce offered an entry-level Facebook campaign built to not only promote seasonal fashion but provide consumers with relevant sales, promotional and store information. By integrating a user-managed content system with an intuitive interface, marketing staff have the ability to update their social presence on-the-fly, staying in-touch with their consumers and keeping Loehmanns on the cutting-edge of accessible fashion.

Media Storm

Interaction design & site development for a leading media strategy agency based in SoHo - New York.

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The conversion of visual design into an interactive product can be tricky business. More often than not this process results in good intentions with poor execution. Media Storm asked Coalesce to guide this process. Our team of skilled developers and interaction architects analyzed the visual concepts frame-by-frame and balanced the initial aesthetic vision with the priorities of brand identity and innate expectations of the target users. The end result - a beautiful, intuitive and flexible web-presence carefully crafted to connect Media Storm to their unique customer-base.

Horse Cycles

Artistic strategy and web design for a custom bike shop tucked away in the streets of Brooklyn, NY.

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You won't find this bicycle at Walmart. The current shift in personalized transit has spawned a new breed of hand-crafted bicycles popping up in urban areas across the country. These bicycles are highly customized, built-to-spec and attract quality and style conscious consumers. Horse Cycles of Brooklyn, NY asked Coalesce to help craft a site worthy of showcasing their unique creations. Focusing on high-end artistic photography, (horsecycles.com) features a modern-minimalist design centered around comprehensive image portfolios conveying the unique attributes of their hand-crafted bicycles to a eccentric and highly-selective customer base.

Golden Ocala

Branding strategy, web development and progressive marketing for an exclusive community in Central Florida.

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Clean & cohesive design speaks volumes. For Golden Ocala, this meant reaching out to a fickle and hesitant demographic via visual persuasion and targeted strategy. Golden Ocala's digital identity was developed around key aesthetic assets including landscapes, public-space, leisure and equestrian areas while an agressive branding campaign focused on telling the story of the community and the region. Comprehensive optimization and internet marketing was developed in parallel to increase visibility and relevance in an over-saturated real-estate market.

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Aero Controller

E-commerce development, identity strategy and online marketing for an international aviation brokerage.

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Piloting the analog-to-digital transition for AeroController was a challenge (to be modest). The goal was simple: Convert a successful aviation brokerage with limited market-share to a web-based powerhouse, from scratch. Coalesce developed a unique, light-weight trading management platform under an "Agile" development process. This approach yielded a working web-based interface in under 4 months providing sellers, buyers and brokers access to listings and transaction tools worldwide. By combining user-center design logic with a clean interface and simple interaction architecture, aerocontroller.com has attracted a loyal client-base and exists as the leading aviation trading platform in North America.

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Eagle Creek

Kiosk design and built-environment design for an exclusive mixed-use development in Orlando, Florida.

The Eagle Creek Development Group invited Coalesce to "re-think" their sales experience. Due to the highly competitive Florida real-estate market, the Eagle Creek sales center required a show-stopper to reinforce the unique characteristics of the community. Coalesce developed a real-time interactive sales presentation built for a widescreen HD display. Unlike the standard sales pitch, we engineered the interactive presentation around the user, enabling the sales staff to shape each experience for the needs and expectations of their customers.